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About Us

The uniform is the business card of any company as well as an extension of the brand among the society. It is important so that the customers can recognize positions and functions.

The uniform is the business card of any company as well as an extension of the brand among the society. It is important so that the customers can recognize positions and functions.

Furthermore, the uniform must be synonymous with comfort and well-being to users. So, do it safely, durability and elegance is our specialty.

Loja do Guarda Pó knows that to achieve excellence in its category is necessary to keep on looking out for its conduct and performance. For this, we stipulate missions, goals and values that we believe that are essential for the company, customers and employees.


Provide solutions in professional uniforms, satisfying the needs of customers as the functionality, beauty, safety and comfort through the production and commercialization of products and services provision.


Be the reference company in the line of professional uniforms all over Brazil, being reminded for its innovation and reliability and by offering products with quality, comfort, safety, durability and good taste.


Follows a conduct with the highest standards of ethics and integrity;
Always serves as best as possible to every need of customers;
The relationship with customers and collaborators must be transparent and based on responsibility and reliability between the parts;
Encourages teamwork and knowledge socialization of employees
Makes use of all the criticism and opinions to the improvement of products and service;
Values and stimulates the individual skills of all employees and involved;
Promotes activities to enhance the quality of life at work, personal, intellectual development-related, health and leisure


Loja do Guarda-Pó arose on the island of Florianópolis in mid-1975, it was installed in a small room in a commercial gallery at Tenente Silveira Street. Even being located downtown, it was a little hidden and it only became a reference by the peculiarity of its products, since it was the only one in the segment of professional uniforms at that time.

Administered by a factory of uniforms from Curitiba-Paraná, the Loja do Guarda Pó worked for 15 years with a very restricted range of products and their focus was only retail. In 1990, the Loja do Guarda Pó happens to be run by two women from Florianopolis island that untied the Curitiba factory store and began the process of making their own, initiating the creation of a wide range of products.

In 1992, one of the partners took the Loja do Guarda Pó over by herself and gradually she was bringing the family to the company. From this moment, the company grew five years in one, the structure became professional to meet not only retail, but wholesale as well. The Bem Silva's family, which for years was active in the food segment, entered with full strength in the new business.

The sales have succeeded the State boundaries and reached the southern region with good prices, service and quality of the products. Currently, the Loja do Guarda Pó serves all over Brazil. The customers who buy the first time become part of the company, because they keep on buying systematically, year after year. This fidelity is also given by the quality of fabrics used, all of the professional line, giving the product a durability required for the daily use of the uniform.

Thus, Loja do Guarda Pó is growing and getting better every day. In January 2003, it opened a new store in Florianópolis-SC downtown, featuring more than 350m2 to serve even better its clients. In this new structure, the customer has greater variety in prompt delivery, from the company floor to the social line.

In mid-2003, the Loja do Guarda Pó also has made great strides getting to be qualified by Santista, its a partnership that puts the brand of confection of Loja do Guarda Pó on the national scenery with a proven quality certification.

In January 2008, it was opened one more Loja do Guarda Pó at Brazil Avenue, in Balneário Camboriú-SC, it was created to serve better the market in the Itajaí Valley, a region where there is notably a great demand for this segment.

Since then the Loja do Guarda Pó is always in search of new working tools. To refine and optimize its production, which was still inside one of the shops, in May 2008 it purchased a shed in the city of Palhoça-SC, with 500m2, which was equipped with cutting machines of last generation, automatic doubling machine and CAD system (computer-aided design) for automated digitization of molds. This was a big step to modernize and standardize its production line.

Finally, in 2012, the new website and the virtual shop update came out. All of this because they realized that the to walk ahead in search of constant success, aiming at the maximum satisfaction of the customers.